UP! Strategic Marketing
"Give me 6 hours to cut down a tree and I'll spend the first 4 sharpening the axe." That's the UP! philosophy when it comes to strategy. This is a topic that gets a lot of lip service in marketing agencies large and small but you would be shocked by just how little thought goes into what could very well determine the fate of your marketing initiative. And just because you don't have $100k to drop on planning and research doesn't mean you can't hang with the big boys. UP! uses a lot of under-the-radar, are-you-sure-this-is-legal? types of tools to uncover insights on your brand, your category, your competitors, and your customers, to give you the edge to compete in an increasingly chaotic environment.