THINKING

UP! Strategic Marketing

"Give me 6 hours to cut down a tree and I'll spend the first 4 sharpening the axe." That's the UP! philosophy when it comes to strategy. This is a topic that gets a lot of lip service in marketing agencies large and small but you would be shocked by just how little thought goes into what could very well determine the fate of your marketing initiative. And just because you don't have $100k to drop on planning and research doesn't mean you can't hang with the big boys. UP! uses a lot of under-the-radar, are-you-sure-this-is-legal? types of tools to uncover insights on your brand, your category, your competitors, and your customers, to give you the edge to compete in an increasingly chaotic environment.

THAT

UP! Creative Marketing.

With UP, comes decades of experience developing results-driven, strategically smart creative for every conceivable medium and channel. The UP braintrust has been creating "integrated marketing" programs since before the term existed. If you find yourself asking, "I wonder if these guys can do ________?" The answer is probably "yes." As this temporary site evolves into our permanent home you will be seeing examples of current and past work. So stay tuned.

SPANS

UP! Data & Analytics

Data and analytics are integral components in the UP! approach. UP! is well-versed in all the latest gathering, tracking, and measurement tools. And we use these tools on a daily basis to fuel creative thought and sharpen strategic thinking. UP! is Google Analytics Certified and is actively providing services for clients using the following tools: Google Analytics, Google Tag Manager, SEO management tools, PPC analysis and competitive research tools, social media monitoring and measurement tools, etc. It's not at all uncommon for us to whip up our own tools when the tool we need doesn't exist.

THE

UP! Digital Marketing

The majority of work UP! does is digital in nature, with a particular focus on search and social advertising. We have noticed that many companies have grown impatient and disillusioned with the surface level, off-the-shelf online marketing strategies that "the guy at the seminar said would work" and we are introducing them into new and effective ways to communicate to highly targeted audiences through paid advertising on search and social networks, like Google and Facebook.

SPECTRUM

About UP! Marketing

UP! is a marketing and advertising firm based in Nashville, TN, that brings together a colorful array of talents and perspectives to give your brand the Ooomph you need to compete into today's completely insane marketing environment. UP! works directly with companies but also provides "white label" services to other marketing agencies. If you have a project you would like to discuss, please feel free to get in touch at the number below. The site you are viewing is just a temporary site and if you'll promise to check back, we'll promise to show you some of the things we are hard at work on right now.

615-521-4333